Michael J. Carney

Executive Summary

President, Chief Marketing and Sales Officer

Management/Product Development/Marketing/Sales

A visionary marketing and sales executive with extensive B2B & B2C experience and exceptional record growing products, disvisions, companies, and profits through inspired leadership, innovative strategic processes, integrated online/offline marketing executions, and dynamic sales team management.

Developed integrated online/offline marketing strategies that produced extraordinary results:

• Hewlett Packard (Mercury Interactive) - nearly $200 million in new sales over three years
• Chicago Board Options Exchange (CBOE) - grew worldwide volume 101%
• MCI - generated more than 2.6 million new customers
• Zurich Kemper - grew money market fund by $1 billion in less than 12 months
• iPass - achieved 28% lead generation response rates

Delivered significant organizational revenue growth:

• Rapp Dallas – 422% revenue growth
• Rapp Chicago – 590% (includes revenues generated for Dallas office) revenue growth
• Polestar – 1,307% revenue growth
• Protocol – 133% revenue growth

Designed B2B demand generation campaigns that shortened sales cycle, drove sales, and improved ROI:

• Xerox, HP, American Express, Oracle, CCC, ADP, Nextira One, Aspect Communications, Travelocity Business, Duke Energy, FTI, and Platinum Technology

Exceeded client goals and objectives developing Consumer Packaged Goods (CPG) revenue generation strategies:

• Kimberly-Clark (lifetime value marketing), Mead Johnson (direct-to-consumer up-sell/cross-sell), Peapod Grocers (new customer trial), Tropicana (up-sell/cross-sell), Buena Vista Home Video (cross-sell), and The Container Store (up-sell/cross-sell)

Established CRM and marketing database applications through SaaS for world-class organizations: 

• Hyatt Hotels, Continental Airlines, Air France, South African Airways, HP, iPass, Travelocity Business, The Ritz-Carlton, Shell Oil, Alcatel, Mexicana, and American Express

Created integrated direct-to-consumer, direct to physician, Healthcare and Pharmaceutical strategic marketing initiatives that exceeded expectations:

• Abbott Labs, Astra Zeneca, Bristol-Myers Squibb, Cigna, Glaxo, Humana Healthcare, NaviMedix, and New World Health

Produced Financial Services acquisition, up-sell/cross-sell campaigns for top tier institutions:

• American Express, Charles Schwab, Capital One, D. A. Davidson, Diners Club, Fidelity, First Union, Household Bank, and Zurich Kemper

Launched two new agencies successfully in extremely competitive environments