Executive Summary
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President, Chief Marketing and Sales Officer
Management/Product Development/Marketing/Sales
A visionary marketing and sales executive with extensive B2B & B2C experience and exceptional record growing products, disvisions, companies, and profits through inspired leadership, innovative strategic processes, integrated online/offline marketing executions, and dynamic sales team management.
Developed integrated online/offline marketing strategies that produced extraordinary results:
- Hewlett Packard (Mercury Interactive) - nearly $200 million in new sales over three years
- Chicago Board Options Exchange (CBOE) - grew worldwide volume 101%
- MCI - generated more than 2.6 million new customers
- Zurich Kemper - grew money market fund by $1 billion in less than 12 months
- iPass - achieved 28% lead generation response rates
Delivered significant organizational revenue growth:
- Rapp Dallas – 422% revenue growth
- Rapp Chicago – 590% (includes revenues generated for Dallas office) revenue growth
- Polestar – 1,307% revenue growth
- Protocol – 133% revenue growth
Designed B2B demand generation campaigns that shortened sales cycle, drove sales, and improved ROI:
Xerox, HP, American Express, Oracle, CCC, ADP, Nextira One, Aspect Communications, Travelocity Business, Duke Energy, FTI, and Platinum TechnologyExceeded client goals and objectives developing Consumer Packaged Goods (CPG) revenue generation strategies:
- Kimberly-Clark (lifetime value marketing), Mead Johnson (direct-to-consumer up-sell/cross-sell), Peapod Grocers (new customer trial), Tropicana (up-sell/cross-sell), Buena Vista Home Video (cross-sell), and The Container Store (up-sell/cross-sell)
Established CRM and marketing database applications through SaaS for world-class organizations:
- Hyatt Hotels, Continental Airlines, Air France, South African Airways, HP, iPass, Travelocity Business, The Ritz-Carlton, Shell Oil, Alcatel, Mexicana, and American Express
Created integrated direct-to-consumer, direct to physician, Healthcare and Pharmaceutical strategic marketing initiatives that exceeded expectations:
- Abbott Labs, Astra Zeneca, Bristol-Myers Squibb, Cigna, Glaxo, Humana Healthcare, NaviMedix, and New World Health
Produced Financial Services acquisition, up-sell/cross-sell campaigns for top tier institutions:
- American Express, Charles Schwab, Capital One, D. A. Davidson, Diners Club, Fidelity, First Union, Household Bank, and Zurich Kemper
Launched two new agencies successfully in extremely competitive environments
Michael J. Carney
1365 S. Fillmore
Denver, CO 80210
720.272.8525